About Us

We support founders from the ground up.


The beginning...

Salesforce is the inventor of "No-Software", the pioneer of "Cloud". It rapidly grows from a CRM to the center of the cloud universe, for products like Slack, Mulesoft, Tableau, and Demandware.

Firsthand Alliance is a community initially started by acquired founders and executives who have learned a lot, done a lot at our Salesforce time. By uniting the force of our friends who are notable founders, operators and investors, we like to be helpful to great founders building the future of B2B.

* Firsthand Alliance is not affiliated with Salesforce.com, Inc. All logos and company names above are trademarks or registered trademarks of their respective holders. Use of them does not imply any affiliation with or endorsement by them.



Simon Chan

Managing Partner

Matt Garratt

Fund Advisor